For companies looking to boost sales, there are few things as important as having a strong presence on the internet. The internet is fast becoming the primary way that people choose to shop, and having an effective internet marketing plan can be the difference between boosting sales and falling behind.
One of the main components of online marketing is the fight to appear near the top of search engines. There are internet marketing specialists who are experts at search engine optimization. This is important, since 39 percent of all customers come from search, according to service providers and online retail stores. In fact, when searching 79 percent of people say they click on natural search results almost exclusively, while nearly that same number, 80 percent, say that they rarely or never click on links that are sponsored.
When it comes to internet marketing, social media is a huge part of the larger picture. Nine out of ten adults who use the internet are extensive social media users. This constant state of being connected through smartphones and tablets results in a consumer base that is more informed in ever, causing brick and mortar stores to face challenges from online shops in a way that is unprecedented. Fortunately many companies and freelancers resell social media management, which takes the burden off of companies.
The stakes are only rising for companies to increase their online sales and start putting the focus on internet marketing. According to Forrester Research, sales online are expected to increase from 7 percent of retail sales overall to close to 9 percent by 2016. Consumers are finding that buying products and services online allows them to shop around quickly and efficiently. Fast, insured shipping makes things even more convenient. With the ability to shop from smartphones and pay quickly with electronic payment services, people are only going to be shopping online more and more.
This means that for companies that need a stronger internet presence, now is the time to find an internet marketing firm to work with. The easiest way to do this is to conduct a quick web search. A big advantage when it comes to outsourcing web management is that the company can exist anywhere and do the job. This has made the market for such services quite competitive. To find out more about certain companies, seek out online review sites. This will give a better idea of how the company performs.