In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Two important aspects of online marketing in particular are SEO and social media marketing.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. It also a highly effective form of advertising: SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of people who perform an Internet search find what they are looking for on the first SERP (search engine result page). Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also essential that a website appear in organic rankings: 79 percent of search engine users say they almost always click on natural search results, while 80 percent of search engine users say they rarely or never click on the sponsored search results. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider SEO reseller plans. Through an Seo reseller program or an SEO reseller plan an SEO company can help you provide SEO services to your clients.
Keep in mind that social media marketing is also essential. Did you know that the vast majority of adult internet users are active on social media? This means that social media has a huge marketing potential. And in fact, in today’s world more and more consumers are utilizing social media to obtain more information about products, services, and companies. Therefore, part of running a successful business is having a presence on various social media sites, such as twitter, Facebook, linkedin, etc.
However, very often companies don’t have the time or talent to preform social media operations in house. In this case, it may be worthwhile to outsource social media social media experts. Outsourcing social media can save your company time and energy. Lastly, like with SEO, if you are company that already provides some kind of advertising services, you may want to look into social media reseller programs through a social media reseller company. Many social media reseller companies offer various options for social media reseller programs and social media reseller plans. Ultimately, effective presence on social media and SEO are essential components of internet advertising and a crucial part of running a successful business.